Relationship Between Marketing Mix Elements

Connection Between Marketing Mix Elements Business today is serious, any associations are looking with numerous weights: Changeable and capricious business condition, quick difference in innovation, to be endurance, created and fruitful requires organization need to move from an item and offering theory to a client and promoting philosophy(Kotler et al., 2005). All organizations attempt to pick up the best of the consumer loyalty to boost the benefit since they accept that consumer loyalty is significant for the endurance of any association. Many examination shows that results of consumer loyalty are various: Customer fulfillment prompts positive informal (Anderson, 1998; Swan and Oliver, 1989; Hoyer and MacInnis, 2001)㠢â‚ ¬Ã¢ ¦), consumer loyalty prompts client maintenance (Curtis et al., 2012; Hennig, 1997; Kotler, 1994, p.20; Bitner, 1990), consumer loyalty prompts steadfastness (Curtis et al., 2012; Singh, 2006), Customer prompts repurchase consideration (Anton, 1996). The inquiry for organizations is how to upgrade the consumer loyalty? Which variables sway on consumer loyalty and this relationship is negative or positive? To respond to every one of these inquiries, organizations will have the fitting techniques for progress. Numerous explores show that there are numerous variables that influence consumer loyalty. As indicated by Hokanson (1995), these elements including agreeable workers, obliging representatives, educated representatives, accommodating workers, precision of charging, charging practicality, serious evaluating, administration quality, great worth, charging clearness and snappy help sway on consumer loyalty. It is clearly that every one of these elements have a place with Marketing blend. In addition Doyle additionally suggests that Most advertising experts would answer that the correct showcasing blend is the one that expands consumer loyalty and results in the most elevated deals or piece of the overall industry (Doyle, 2003) lik ewise recommends that consumer loyalty and deals can generally be expanded if organizations offer more item includes, lower costs than rivalry, higher limited time financial plans and the quick accessibility of the item, of remarkable client assistance and backing (Doyle, 2003). Portage Motor Company is worldwide car industry pioneer on the planet dependent on US. Passage has its history of 109 years for existing and creating. Passages technique is center around creating vehicles that convey remarkable incentive to our clients across worldwide markets. Passage item vehicles sport intense outside plans, while offering extraordinary taking care of and execution. In addition to the fact that they are incredible to drive with inside improvements in solace and network however mileage over each vehicle in our portfolio is motivation to buy(Ford, np) Passage overall piece of the pie revealed end of 2011: 7.3%, local Ford North America: 17.3%, Ford Europe 8.3%, Ford Asia South Pacific: 2.7%, South America 8.3% Portage Vietnam is a joint endeavor built up in 1995 between Ford Motor Company (75%) and Song Cong Diesel Company (25%). Combined piece of the pie up to SEP 2012 is in fifth situation with 5.3%, in the interim, two market pioneers, Truong Hai and Toyota increase 30.9% and 29.1%. Portages piece of the overall industry in Vietnam is about twofold in examination with its local piece of the pie Asia South Pacific. Yet, the hole among Ford and two market pioneers in Vietnam is immense. Since, Fords items are expanded running from low end to top of the line contrasted and its enormous rival that is Toyota. Passages items are known as full group of vehicles offering driving quality, eco-friendliness, wellbeing, savvy structure and worth (Ford, np). This enormous hole energizes the scientist to assess the degree of consumer loyalty of Ford Car clients in Vietnam, investigate what elements sway on this consumer loyalty by testing the connection between advertising blend components and consumer loyalty of Ford Car clients in Vietnam. Next to certain reasons above, promoting blend and consumer loyalty are two hypotheses that specialist is intriguing to consider. At long last, subject of exploration can be named as beneath: Investigating the connection between advertising blend components and consumer loyalty of Ford Car clients in Vietnam 1.2 Research goals The scientist expects to concentrate on Ford auto consumer loyalty in Vietnam to assessing the degree of consumer loyalty and testing the connection between advertising blend components and consumer loyalty of Ford auto clients with beneath targets: To examine the information on advertising blend, its component and consumer loyalty idea. To inspect the connection between promoting blend components and consumer loyalty of Ford auto in Vietnam To quantify the degree of consumer loyalty of Ford auto in Vietnam To prescribe some powerful answers for improve the advertising blend to increase more significant level of consumer loyalty. 1.3 Research questions So as to have an unmistakably comprehend of all questions about the theme with respect to connection between advertising blend and Ford clients consumer loyalty. This examination attempts to respond to beneath questions: Is there conceivable connection between advertising blend and consumer loyalty of Ford Car clients in Vietnam? What is the degree of consumer loyalty of Ford auto in Vietnam How is the advertising blend can be improved to upgrade Fords consumer loyalty in Vietnam. 1.4 The importance of study Numerous scholarly exploration are led in testing the connection between showcasing blend and consumer loyalty in various territories, particularly in administration area, for example, Tourist, college, cafã ©, banking,..But a couple of them are discovered the car business. Besides, the vast majority of scholastic exploration is out of Vietnam showcase. In spite of the fact that the investigation result reflects to some degree the genuine circumstance of level of consumer loyalty on Ford clients in Vietnam, however the objective populace is very little and restricted in little locale, with the goal that the exploration discoveries and result just is utilized for reference or halfway apply in the consumer loyalty improvement for Ford Motor Vietnam or recommending for additional examination in future. 1.5 Boundary of the investigation Auto advertise in Vietnam is very gigantic, because of land scattering and time imperative, the scientist just leads the review on clients who own Ford Car in Ho Chi Minh City. Besides, the respondents appear to be extremely occupied with the things. The examination centers around 4 components of showcasing blend and their effect on consumer loyalty. So the outcome just presents incompletely for auto showcase in Vietnam. 1.6 The association the investigation à ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦.. Section 1, the presentation part of examination including foundation of study, why the analyst pick this point, the exploration points and goals is given, the examination questions is recognized, the noteworthy of study is talked about, Finally how this examination can be applied in rehearses, the limit of study and structure of study are introduced. In the Chapter 2, the writing audit identified with advertising, promoting blend and its components, consumer loyalty, the connections between consumer loyalty and showcasing blend, the suggested answers for improving showcasing blend components so as to increase significant level of consumer loyalty The Chapter 3 gives the system and techniques which used to gather information for the investigation. The scientist will play out the overviews with the clients who are utilizing Ford Car in Vietnam, by this study, analyst will quantify the degree of consumer loyalty, to investigate the connection between showcasing blend components and consumer loyalty. By this investigation, the creator will utilize quantitative technique to structure the polls and use them during the studies. These information will be the principle information to help the appropriate response of the second and third exploration question. The scientist will direct one review which will be led with clients who are utilizing the vehicle of Ford to assess the degree of consumer loyalty and investigate the connection between advertising blend and consumer loyalty. The reason for this overview is to get the quantitative information to help the response for the second and third exploration questions, whereby to give the best answers for improving advertising blend successfully for Ford Vietnam in upgrade its consumer loyalty. In the section 4, Microsoft exceed expectations 2007 and SPSS 16 programming will be utilized to enter all the crude information of the respondents and do the examination, measurement and present them utilizing table, diagrams, or realistic. At that point the analyst will examine and talk about the discoveries base on the reactions. Furthermore, present the significance and reason of the outcome just as connection with the information in the writing survey to help the responses for the exploration questions and accomplish the examination goals. Part 5 contains an outline of the discoveries of this examination; giving the ends to the discoveries and conversation and recommend for additional exploration. The intelligent explanation will be in the Appendix A which gives the reflection on research results and self-improvement that the specialist had picked up from this examination. The accompanying pages will introduce the section Review of the Literature that will audit every single existing writing and information to help information to accomplish the goals of this exploration. Part 2 LITERATURE REVIEW Part Introduction As indicated by Saunders et al. (2007) A basic survey of the writing audit is basic piece of any exploration. It is important to assist the scientist with developing a careful comprehension of and knowledge to past investigates that identified with research questions and targets. By basically examining, assessing what are qualities and shortcoming, referencing works or studies that has just been embrace, drawing out key focuses and introducing them in coherently contended manner. To

Community College vs. Universities Essay

Which is better, a junior college or college? Both are an incredible encounter. Be that as it may, In my conclusion you would profit all the more emotionally from a junior college. There are various reasons why a network is better, for example, a less expensive expense. In this economy less expensive sounds a lot more pleasant than a costly college. Additionally a littler class, which implies more involved involvement in your instructor. What's more, the hours would be progressively adaptable, acclimating to your way of life. I could sit for a considerable length of time for and name a lot more explanation; the models are various however let’s delve somewhat more profound into the subtleties and check whether you’ll likewise concur with me. First of all, in our present economy less expensive sounds appealing and enticing. Despite the fact that you can’t put a cost on your training, it’s ideal to know you’re getting your money’s worth. Being said; the normal educational cost for a college is 4,694 dollars. What's more, the entire total for the full four years is generally around 35,000 dollars (A genuine eye opener for a prospective undergrad! ) The junior college is lower and educational cost lesser than half arriving at just around 2,076 dollars. Which means you can take classes and acquire credits toward a multi year or multi year degree program at a lower cost. With a college the value desires can be hard to reach. You can't be sure whether you get into your major and need to change things up; all things considered it would’ve simply been an exercise in futility and cash. So the distinction in the costs should as of now be opening your musings on the off chance that you ought to consider a junior college over a college. Likewise, in the event that you like more active open doors with your instructors a junior college would be ideal for you. Junior colleges incline toward less understudies per class, which implies more understudy/educator connection. The standard number of understudies in a network class is around 15 to 20 understudies. In a littler class, teachers have the chance to get familiar with their understudies and become more weave in your work by and by. What's more, you will likewise have an a lot simpler time becoming acquainted with your colleagues, contrasted with a college where’s there’s around 40 to 50 a class. In which classes would be more addressed as opposed to having that one on one time. That could bring about you not completely understanding the work or your teacher’s strategy. Additionally, this is useful for understudies who like access to their teachers so they can pose inquiries and abstains from losing all sense of direction in the course material or in the mix. In this manner, it shows that size issues with regards to instruction, and decreasing class size is a significant advance in advancing successful learning. Another resource for being in a junior college is having the option to modify your school calendar to your way of life. For moment, numerous understudies don’t understand that on the off chance that they plan on working while at the same time going to class, junior college is pass on, the best alternative. For instance, having an occupation while going to class can turn out to be troublesome. An occupation plan is entirely eccentric, as are the individuals you work with. Furthermore, whoever you work for may require you to come in right on time or work late, so having an early or night class may get you out. What's more, another pivotal situation that a great deal of school understudy have these days is youngsters. In some cases you’re put in a circumstance where u may must be with your youngster, or need to get them from school. That may make you miss a day of class, or in worser cases long stretches of school. A junior college offers undeniably more night classes then a college school, which implies there can be increasingly close to home changes in accordance with you plan. Versus a college, where it might be progressively backbreaking to manage the timetable they concern you. College understudies are relied upon to do college as though it’s an all day employment, to say the very least. In that capacity, the schools won't wince to plan a significant class at 8 or 9 toward the beginning of the day, five days every week. In doing, it would turn out to be very hard to work a 9 to 5. Finishing up, junior college sounds far progressively steady and speaking to the up and coming understudy. The valuing is progressively moderate all year, so you despite everything have money for the fundamental necessities. On the off chance that you’re searching for additional hands on understanding, at that point it’s likewise directly for you, versus the 50 understudies that’ll be in your college class. In conclusion it would be lighter on your calendar, particularly on the off chance that you are attempting to hold a 9 to 5 occupation, or shuffle kids. To wrap everything up, the college life isn’t as spectacular as it might show up. It might look engaging on TV yet the cost will cause you to rethink.

What Makes You Pick Up a Memoir

What Makes You Pick Up a Memoir I have to confess: I love memoirs. As someone who earned my MFA in creative nonfiction, I cant get enough of memoirs and personal essays. Mary Karr, bell hooks, Lidia Yuknavitch, Maggie Nelson (although her memoirs arent really straight memoir), Roxane Gay, even the medical memoirs of Drs. Jerome Groopman and Atul Gawande. My boss, however, mentioned to me the other day that no one would really want to read a memoir by a non-famous person. This stumped me, because was someone like Mary Karr famous before her memoirs? How are we defining fame? Snooki? Patti Smith? Oprah? I think he meant to really ask why does someone choose to read memoir? Which got me thinking when I go to the bookstore and browse the memoirs, I dont search for well-known stars. Ill go up and down the shelves, scanning the titles for anything that catches my eye, pull off any book with a colorful cover that grabs my attention; that sort of thing. I asked my boss what he meant, and we started talking about his one foray into creative writing. He took an elective in nonfiction writing (although his field was vastly different) at the same school where I earned my MFA. I asked him what he thought, and braced myself for the answer. He said it made him not want to write again. The workshop experience was that brutal which, okay, it can be, no doubt. He also felt it was too much like a group therapy session. Ask most memoirists and they will tell you that in no way is memoir meant to be therapy thats not art, and doesnt take craft into consideration. Many (if not most) people who write memoir go to therapy so they dont bring that onto the page. Memoir involves craft and skill; its not journaling or a diary or a substitute for a 50 minute session every week. I think people read memoirs by non-famous people to get a glimpse into someone elses life. Readers, by nature, are curious people. What better way to satisfy that curiosity than losing yourself in someone elses story for 200 pages? We read memoir for connection, to feel less alone, to know that someone else out there has struggled with something similar and lived to tell the tale. We read it for entertainment (I never laugh out loud at books, but Tina Feys Bossypants changed that), we read it for hope. Why do you read memoirs? Sign up for True Story to receive nonfiction news, new releases, and must-read forthcoming titles.

Natural Selection Means The Animals Who Have Weaker Genetic

Natural selection means the animals who have weaker genetic performance than its own kind will be deselected by the nature. This allows the species to evolve and advance its breed to remain their domination in the natural society. Charles Darwin adopted this idea to explain how the species that survived for ages are the superiors ones with the most substantial genes embedded in them. However, as mankind advanced from our ancestors till now homo-sapiens, knowledge people, natural selection reoccurs among humans in the late 19th century and early 20th century. Social Darwinism was created for the purpose to make changes in the world. In the late 19th century, Social Darwinism influenced the society and created immense impacts among the†¦show more content†¦Galton believed white was the only color that should be ruling the globe. For instance, the white Germans as he mentioned were the ones that were grown with the finest genes, because they were able to survive in the frigid w eather and invent tools to secure their own ethnics. This concept brought anxieties to the working class people with a different race, which later on being known as the hereditarianism (Galton, 1869). This even led to political issues and the change of the Constitution of the United States. According Robert C. Bannister, Professor of History in Swarthmore College, he mentions, â€Å"U.S. Supreme Court Justice Oliver Wendell HolmesJr., that the Constitution of the United States should be reinterpreted in the light of changing circumstances in American Society† (Bannister, 2000). For the reformers back in the 19th century, they wanted the government to become a more powerful role and advocated the social policies with the idea of Social Darwinism. This ties back the Galton’s eugenics, which was to forbid cross races marriage. This was the shadow of interracial marriage happened back in when slavery still exist. Based on Bannister, Social Darwinism had certainly affected the United State’s society in a negative way. In other words, Social Darwinism did not help the American Society to become more advanced and diverse, but going backwards to theShow MoreRelatedThe Domestication Of Animals By Humans884 Words   |  4 Pagesdomestication of animals by humans is an early example of eugenics. Animals were used for hunting, warning system against predators, and overall companionship. (History of Eugenics) Humans at the time wanted a powerful animal, that was able to protect their owner, and help be able to produce food and clothing Obviously a strong animal does not come from handicapped ancestry, rather it comes from a far more adaptive origin. 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Some simply take our existence for granted, others prefer to explain all evolution in terms of the bible and the presence of a God. However, there are those who have researched the topic of evolution and have offered an explanation as to where a species comes from and how they evolved in the manner that they did. This type of science has beenRead MoreRace Cleansing1859 Words   |  8 Pageson earth. Where there is birth, there is death no matter whether the person is rich or poor. Eugenics-the theory as well as the word (which means â€Å"wellborn†) -originated with Francis Galton, a cousin of Charles Darwin who is inspired by Darwin’s theory of natural selection. Eugenics movement started sterilization (making infertile):  to stop a person or animal from reproducing, e.g. by surgical removal or alteration of the reproductive organs of epileptics and feebleminded people in America. Poor and

America’s Failing War on Drugs and the Culture of...

America’s failing War on Drugs and the Culture of Incarceration Richard B. Carpenter Adams State College America’s failing War on Drugs and the Culture of Incarceration Richard B. Carpenter Adams State College Abstract For over a century, America has waged a failing war on drugs even as it feeds a cultural apathetic and underground acceptance of drug and alcohol use. The views of the dominate group have placed blame on society’s ills on the evils of rampant drug use throughout the past few hundred years, which have given way to a practice of outlawing , persecution, and imprisonment. Such a view has led to the overflow of our state’s prisons, the race to build even more, and need to†¦show more content†¦Prisoners do not pay for their incarceration – the state and federal government does. The American tax payers pay for housing, food, clothing in both state and federal as well as private prisons, and supervision of these mostly non-violent drug offenders, both inside and outside prison. The tax payer provides the funds for local, state, and federal law enforcement to run their stings, and train their drug dogs and sting operatives, except in the off chance that they int ercept a large amount of drug money, or take possession of larger drug dealers properties and vehicles bought with drug money, but rarely are these items sold at value. The burden to pay falls on the state and you, the tax payer, and the state is running out of money to spend on incarcerating an ever growing number of non-violent, drug related prisoners. (McVay, D., Schiraldi, V., Zeidenburg, J., 2004) THE CAUSES AND CONSEQUENCES Causes While many drugs enjoyed a period of legalization, eventually most drugs have come to find a place as a scapegoat for many of society’s ills, from poverty, unemployment and homelessness, to rape, murder, and reasons to discriminate certain races based on a stereotypical link to a certain drug. (Steiker, C. 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Drug use has become just another part of this crazy college experience from binge drinking to smoking pot to taking psychedelic drugs just to see what happens. This idea of being young and invincible is fueling kids to make decisions their parents would not be happy with. With movies and other forms of media glorifying drugs it isn’t surprising to see the youth following in their footsteps. College is not portrayedRead MoreThe War On Drugs And Its Effect On Society1840 Words   |  8 PagesThe, â€Å"War on Drugs† has been an ongoing debate in many circles for much longer than most people know. Starting in the late 1800’s, drug regulations and laws have been imposed upon American society and, although they have changed and been manipulated to fit different policies, by different politicians with different agendas, they are still in effect today. 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Mental Illness - 781 Words

Running head: MENTAL ILLNESS Mental Illness Natalie Maxwell March 8, 2010 Each year, almost 44 million Americans experience a mental disorder. In fact, mental illnesses are among the most common conditions affecting health today. The good news is that most people who have mental illnesses, even serious ones, can lead productive lives with proper treatment (www.yahoo.com). Mental illnesses are some of the most misunderstand afflictions in today’s society. Too many people think of mental illness as a â€Å"weakness.† Nothing could be further from the truth. These are true illnesses and brain diseases (www.hcpc.uth.tmc). Mental illnesses are illnesses that affect the way a person thinks, acts, and feels. Like most illnesses, they†¦show more content†¦We shape our own self-esteem by the people around us. If you give us responsibility, we will feel responsible. â€Å"The question of whether there is anything we can do to prevent mental illness has been one of the most personally pressing for me in twenty-five years I have spent as a men tal health advocate† (Carter, 1998). Most people want to know if they can prevent their loved ones from getting mental illness. People can prevent many things now even though they do not have the complete scientific knowledge about how to treat them. For example, we know how to prevent our loved ones from getting AIDS or fetal alcohol syndrome by having safe sex or do not drink alcohol during pregnancy. References Carter, Rosalyn, with Susan K. Golant. Helping Someone with Mental Illness. New York: Time Books, 1998. What is Mental Illness? (2000). Retrieved March 3, 2010, fromShow MoreRelatedMental Illness : Mental Health Illness2108 Words   |  9 PagesMerriam-Webster, mental health illness is described as a broad range of medical conditions (such as major depression, schizophrenia, obsessive compulsive disorder, or panic disorder) that are marked primarily by sufficient disorganization of personality, mind, or emotions to impair normal psychological functioning and cause noticeable grief or disability and that are usually related with a disruption in standard judgement, feeling, mood, behavior, interpersonal interactions, or daily functioning. Mental healthRead MoreMental Illness1733 Words   |  7 Pagesthe biology of their human brain has malfunctioned. These people have a mental illness. In my paper I will informing you with the biology of a mental illness. The specif ic information of the biology of a mental illness I will be telling you about is what the biology of a mental illness it, diagnosing a mental illness, and how the biology of mental disorders has affected the world. To understand the biology of a mental illness you need to know what it means or what I am trying to explain to youRead MoreMental Illness : Mental Health Illness1986 Words   |  8 PagesMerriam-Webster, mental health illness is described as a broad range of medical conditions (such as major depression, schizophrenia, obsessive compulsive disorder, or panic disorder) that are marked primarily by sufficient disorganization of personality, mind, or emotions to impair normal psychological functioning and cause noticeable grief or disability and that are usually related with a disruption in standard judgement, feeling, mood, behavior, interpersonal interactions, or daily functioning. Mental healthRead MoreMental Illness And Mental Health893 Words   |  4 Pagesreasons I wanted to write about mental health is because I do not think is discussed enough and more importantly I do not think it is given the importance it deserves. Mental Health is something you heard now and then, but itâ €™s never actually discussed and it should. When I asked about this topic some people were uncomfortable, others were more open to discussion, but both of these people had something in common: they did not actually had an idea of what is a mental illness or disorder, the people whoRead MoreMental Illness, And Miss Emily Grierson1707 Words   |  7 PagesA long line of Griersons have lived in the town of Jefferson, many of whom displayed signs of mental illness, and Miss Emily Grierson was the last of that line. She finally passes away from sickness unbeknownst to the town. 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Ethical Decision Health Care and Philosophy

Question: Discuss about the Ethical Decision for Health Care and Philosophy. Answer: Introduction: Cognitive biases are essentially systematic errors that predispose ones thinking in favor of a certain viewpoint over other viewpoints (Albisser Reiter-Theil, 2011). As far as the case study is concerned, there are several factors that might lead Mrs. jones to conclude that non-evidence based approach to her daughters diagnosis might be better than a traditional approach. There are three cognitive biases that affect health care decision making. These comprise of confirmation bias, optimism bias, outcome bias as well as overconfidence. Optimism bias is the tendency to be over-optimistic which results in individuals overestimating favorable and pleasing outcomes (McCaughey, Deirdre Bruning, 2010). Confirmation bias is the tendency to search for or interpret information in a manner that confirms ones prejudices while ignoring information that does not support the presumptions (Albisser Reiter-Theil, 2011). Outcome bias involves judging a decision based on outcomes rather than how the decisions were reached (Albisser Reiter-Theil, 2011). As far as overconfidence is concerned, too much confidence leads to people taking greater risks since they are more convinced that they are right in the decisions that they take (Albisser Reiter-Theil, 2011). I would strongly suggest to Mrs. Jones not to stop giving her daughter Disease-modifying anti-rheumatic drugs since as powerful as these drugs may be, they are very effective. Anecdotes are not proven and just because she got positive results in the past, it does not mean that this will always be the case especially when dealing with people who are not health care professionals hence she should not be too overconfident. I would also tell her that there is evidence that the drug is works unlike her anecdote about being healed from an ear infection and cold which is non-evidence based. Furthermore, I would request Ms. Jones to deal with facts when making important decisions regarding her child instead of making assumptions particularly because they are most often vulnerable to cognitive bias (McCaughey, Deirdre Bruning, 2010). References Albisser, S. H., Reiter-Theil, S. (January 01, 2011). Avoiding bias in medical ethical decision-making: Lessons to be learnt from psychology research.Medicine, Health Care and Philosophy,14,155-62. McCaughey, Deirdre, Bruning, Nealia S. (2010).Rationality versus reality: the challenges of evidence-based decision making for health policy makers. (BioMed Central Ltd.) BioMed Central Ltd.